Committed to tomorrow

The Bank’s new advertising campaign is being launched in various newspapers and trade magazines.

Following through on the previous campaign focused on our bicentenary, it highlights our central concern for people with the slogan “Committed to tomorrow” and portrays young Swiss personalities who will leave their mark on the future. Laetitia Guarino, a former Miss Switzerland, is the first of these ambassadors we have chosen.

Watch the videos below (in French) to learn more about this campaign.